beauty guru

A `beauty guru` is a person, usually a woman, who has a significant following on social media platforms such as YouTube, Instagram, and TikTok due to their expertise in beauty-related topics such as makeup, skincare, haircare, and fashion. Beauty gurus often provide product reviews, tutorials, tips and tricks, and other types of beauty-related content to their followers. They may also collaborate with brands, launch their own products, and attend industry events.

Many beauty gurus are influential figures in the beauty industry, and their opinions and recommendations can have a significant impact on consumer behavior. However, the beauty guru community has also faced controversies in recent years, including issues related to authenticity and transparency, diversity and inclusivity, and allegations of unethical behavior.

Overall, the role of the beauty guru has evolved along with the growth of social media and the increasing influence of online content creators. Beauty gurus have become an important part of the beauty industry, providing valuable information and advice to consumers while also representing a new type of beauty expert.

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